More FWI News
70 Tips for Using Video in Business
Volume Three (21-30)
When video is used properly, it can really help many aspects of your business and when misused, it can even cause brand damage.
I kept the ideas separate, as the way one is framed may resonate differently with you.
Try to keep your video short and to the point. 30 seconds should be plenty of time for you to so your piece. Us commercials for an example, notice how they say a lot with in a short amount of time and keep it interesting.
In a more and more visual society videos are crucial to have your company noticed. Now that people are finding different devices to watch video whether it's on their I-Pad or phone, video is becoming more versatile, which means there's more opportunity that your video will be seen by more people. Instead of shooting your video in room or normal setting, go to a location that will arouse there attention. A roof top, beach, standing on a bridge, I think you understand. Content is important and location is vital to video success.
I suggest one create videos that tell a story of the company, maybe a history or talk about corporate values, demonstrate community service, etc. Every company should post its videos on its website, Facebook, LinkedIn, etc, and have a YouTube channel, keep the videos short... 2 to 3 minutes at the most.
Make your video valuable to your customer by sharing information that can benefit them. This will get them to that "know and trust" place in the customer relationship. Coming to you and saying yes will come much easier knowing that they will always get there moneys worth with you and your company.
Using a great looking landing page, that provides the perfect teaser content thats sole purpose is to have the visitor opt in and share their contact info. Once the have completed this step, they are then shown another video this one telling them who you are and what you are about basically having them fall in love with you.
A great tool I use is I have a video clip from one of my seminars. This not only lets them get familiar with what I do but also builds social proof for me. Potential Clients see me in front of hundreds of people, creating creditability.
Make sure you use related key words to describe your video. Add a link to your website in the description of your video. Provide a call to action in the video whether a phone number or URL.
By simply ending my videos with "subscribe now for more videos" and "see more at my_website" made a huge difference with little or no cost.
Website Magazine stated that Youtube is searched more than all other search engines combined (other than Google). Make sure you also tag your videos intelligently. If you sell shoe's for example, don't tag your video just "shoes". Tag it "skateboard shoes" or "Men's dress shoes" etc. By using broad keywords, you will be lost in the search engines by the larger sites who dominate those keywords. Think Smaller when you tag your videos!
Try to imagine your company videos as movie trailers for your product/ service being the blockbuster it's tempting you towards. Don't think of your video as a commercial advertising your business, but a teaser the generates excitement about what your doing.
Have a Tip for Using Video?
If your have a tip or idea that I have failed to mention, please share it with us. Email us with your tip/idea at Editor@FowlerWainwright.com