70 Tips for Using Video in Business

Volume One (1-10)

Promoting your coaching business through video can really help to get your message out to many more people.

  • 1. DIY

    Doing it yourself is always a safe bet!

    When you are starting out, you don't need to hire an outside firm to create your video. People want to see who you are.

    The new changes in business demand that we develop our communicative skills and expose ourselves positively to the end user. Practice Being on camera. Do plenty of takes (you'll need them to learn from), study effective presenters and deliver the emotional connection to your target audience and personal emotion behind your brand.

  • 2. Do It With a Partner

    To help keep ideas flowing use a partner to have a more creative dynamic. Do an interview or demonstration, or just talk— you'll be amazed at how having another person with you changes the energy!

  • 3. Sell the Product

    Sure, you can get a viral video with 5 million views, but if no one knows what your product is, they surely don't want to buy it. Make sure any video you make helps for branding and product selling purposes. So in your video, make sure the target demographic knows what you're about and create a connection between your product and them, so later down the road, they are more likely to invest in your product or service.

  • 4. Sell Them Before They Contact You!

    If you're not placing your videos or webinars on LinkedIn(R) apps, you're missing one of the best tools available to access 24/7 sales. Consider this. Your demographics are on LinkedIn(R). They conduct a search for "what you offer" and find your profile. Next, they view your video using the SlideShare Presentations app. They're 99.9% sold and contact you to learn how soon you can do "it" and the price.

  • 5. Visualize Success With Your Video

    Twitter is a great training ground for communicating sound advice. Transfer this skill into your video moments. Provide sound advice for your clientele, while sounding Positive and energetic, with a smile on your face. People buy from people they identify and connect with. You will get a great response building your brand, audience and reputation. Post the videos on social media sites & tweet the link. 

  • 6. What is Your Purpose?

    What are you trying to get your viewers to actually DO at the end of watching your video?
    Is your intent to:
    have them go to your site to buy something or get a freebie? Are you just informing them about your site?
    Sign up for a class, course or webinar?
    To be intrigued and pass it on?
    To be direct and have your viewers follow you to your end-result.

    Have these 2 components in place:
    1. A call to action that shows them the intended results; and
    2. A link this to your website, so they can find out more about you.

  • 7. Answering To Your Calling

    A good use of video for your business is to answer all of the customer "FAQs" online one at once. By knowing what questions your customers are asking with frequence can help you determine what the majority wants to know.

    Feature this short video and post it on your website, blog & several video sites. Establish yourself as a "Guru", draw people who are a good match for your business, and help them get the information they need all at the same time.

  • 8. Bring a Positive Message

    Use your videos to attract your readers' attention. Do your videos increase the positive comments made and keep readers coming back? Statistics show that "how to" videos are becoming effective tools for  learning and help keep your audiences' attention.

  • 9. Annotate Your Video

    Many people use videos to promote their client case studies to show the before and after effects of working with their company.

    This is very powerful and the videos tend to get attention and ranked immediately!

    However, you must pay attention to what other companies in your niche are doing with their videos and where they are placing them on their site. Pay attention to what videos they are using to stay on the cutting edge of new ideas and concepts.

    You can use the "annotation" tool in YouTube to add a little graphic with your url or domain name to make sure viewers know it's yours!

  • 10. Here is an Online Marketing Secret

    One of the best tips for using videos in business is to organize a professional and effective video that markets your service or product and company. Expand your reach by advertising your videos online by posting them in various different applicable places. Videos are recognized in search engines as many times as they are posted online, as opposed to blogs which only get recognized once. To add to this, visual aids help us to remember.