Tips on Finding and Getting Coaching Clients

A Collective Effort From FWI Coaches

Cathy Toupin
Health or any Fitness Coaching Niches

I suggest talking to the fitness facilities in your area and check out www.noomii.com. It is a coaching lead website. Clients looking for coaches sign up on the site and coaches can bid points on the client. Coaches buy the points but their prices are very reasonable. I have been successful in getting a client through there and I look forward to getting more. It's an international organization and so one of my client's is from the States while I live in Canada.

Barbara Wainwright
All Coaching Niches

Create an "announcement email" Send it to EVERYONE on your email list. Be sure to include: "Do you know anyone who needs a life coach? Please forward this email with a recommendataion. If I get a client from your efforts, your next starbucks is on me

Jon Wainwright
Dating Coaching

Finding dating coach clients can be a sticky situation. Most people who have problems in this area, don't like to admit that they need help. I have two tips for you:

1. I have obtained many of my clients from the "go-to" friend, who is over the 2 hour drama calls. So finding the "go-to" friend who gives the groups dating advice will usually have someone in mind. Giving him/ her a small finders fee is usually enough incentive.

2. I found that dating events of any kind are good:

    A. An author doing a book signing on related topics,
    B.
    A seminar or training course teaching dating techniques,
    C.
    Speed dating events
    D.
    A singles cruise or events

Eileen Lenson
All Coaching Niches

Pro bono work is an excellent first step and lays a good foundation for your future marketing plans. Have you considered giving talks, or seminars on weight loss? You must know your topic very well and be able provide presentations to large groups, such as insurance companies, or businesses. I recommend you conclude your presentations with handouts. This should help you convert your clientele from free to payers. Secondly, it is important to present yourself as someone who expects to receive paying clients. Otherwise it is possible that you will be viewed as having a niche as a pro bono coach. While it is both personally rewarding and good marketing to donate your time, you definitely don't want to exclusively receive the pro bono referrals. Good luck!

Ranchelle Alexander
All Health and Fitness Niches

1. Join your Chamber of Commerce. Here you will find individuals who have businesses and like to know who else has a business. Be proud that you are opening up a business. Most Coaches downplay their business because a lot of us have our office in our house. So, please don't make that mistake.
Once you join the chamber of commerce then you have access to their networking functions AND their list. Send a letter to ALL of the businesses that you have access to and introduce yourself. Talk about how excited you are to be having a business in your community. Don't 'pitch' to them. This is not the time to sell anything, this is your announcement stage.
2. Next, specifically go to your yoga, pilates, gyms, etc etc and ask them if you can help THEIR business in any way and offer to all of their new clients 1 MONTH (or whatever) of FREE weight loss coaching. (the key here is to have a specific plan in mind of how you take FREE to paying).
3. Next, decide specifically WHO is your target audience (and from a marketing perspective it can't be everyone). Then find out where they hang out, what books do they read. What solution are they looking for? (and it is not weight loss).
4. Now, comes the fun part. PROMOTE using Guerrilla Marketing Tactics. And what do I mean by that... for starters Face to Face. Step away from your computer. Coaching is about building relationships, marketing is about building relationships. People need to know who you are and what you do. The FASTEST way to do that is let everyone know.
Whew! I know that I stuffed a lot into this little box. But there is SO much you CAN do and if you go out and promote, promote, promote, I promise you will have results.

Georgia Panayi
All Coaching Niches

Join Meet-up Groups and network as much as you can. Promote your niche. Create a BF Facebook page too...that is free advertising (at least for now). Make yourself and services known.

It takes a while though so be prepared to keep motivated and determined to succeed because you will do so in time! 


Cathy Toupin

Barbara Wainwright

Jon Wainwright

Eileen Lenson

Ranchelle Alexander
Georgia Panayi
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